International Cricket Council joins hands with the biggest milliblog platform and one of the most popular social networking site Twitter for reaching Cricket World Cup all over the globe. The tournament kick starts from February 14 and the final match that decides The Champion is on March 29. ICC decided to take this world cup to everyone around the world by having a tie-up with Twitter.
On that note, Twitter dedicates an entire page for the Cricket World Cup 2015 in Australia and New Zealand. It looks like an alternate to the default Homepage aka Time Line. Users can be updated with all the happenings of the entire world cup either by match updates or whole tournament updates.
Already twitter plays a huge role in providing instant updates about cricket matches and this will improve the user experience, ensuring the wider reach of the world cup.